In the fiscal year 2024, Alphabet's revenue was 348.16 billion U.S. dollars. Comparatively, in the fiscal year of 2023, hardware-focused Apple's 383.29 billion U.S. dollar revenue was almost double the amount of Microsoft's 211.92 billion U.S. dollars. Whereas all of these companies have different market strengths, there are also overlaps and thus, competition. Apple and Google are direct competitors in the mobile phone market with their iOS and Android systems.
Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2024
(in billion U.S. dollars)
Characteristic
Apple
Google
Alphabet
Microsoft
2024
-
348.16
-
245.12
2023
383.29
305.63
307.39
211.92
2022
394.33
279.8
282.83
198.27
2021
365.82
256.74
257.64
168.09
2020
274.52
181.69
182.53
143.02
2019
260.17
160.74
161.86
125.84
2018
265.6
136.36
136.82
110.36
2017
229.23
110.55
110.86
89.95
2016
215.64
89.46
90.27
85.32
2015
233.72
74.54
74.99
93.58
2014
182.8
65.67
66
86.83
2013
170.9
55.51
55.52
77.85
2012
156.5
50.18
-
73.72
0100200300400500
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*Apple's fiscal year ends in September of each year, Google's in December, and Microsoft's in June. Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google. Google segment revenues from 2013 onwards have been adjusted to reflect this change.
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Statista. (February 5, 2025). Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/234529/comparison-of-apple-and-google-revenues/
Statista. "Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2024 (in billion U.S. dollars)." Chart. February 5, 2025. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/234529/comparison-of-apple-and-google-revenues/
Statista. (2025). Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/234529/comparison-of-apple-and-google-revenues/
Statista. "Revenue Comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 5 Feb 2025, https://www.statista.com/statistics/234529/comparison-of-apple-and-google-revenues/
Statista, Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/234529/comparison-of-apple-and-google-revenues/ (last visited May 04, 2025)
Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2024 (in billion U.S. dollars) [Graph], Statista, February 5, 2025. [Online]. Available: https://www.statista.com/statistics/234529/comparison-of-apple-and-google-revenues/
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