In 2023, the social media penetration rate of China figured at 74 percent, approximately 1.06 billion active users. On average, each internet users had about 6.5 social media accounts in China. WeChat is one of the most popular mobile messenger apps worldwide. The app achieved over 1.1 billion active users since 2018 and the figure has been increasing steadily.
Penetration rate of social media in China from 2020 to 2023
Characteristic
Penetration rate
2023
74.2%
2022
72%
2021
68%
2020
64.8%
0%10%20%30%40%50%60%70%80%90%
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We Are Social, & DataReportal, & Meltwater. (February 21, 2024). Penetration rate of social media in China from 2020 to 2023 [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/234991/penetration-rate-of-social-media-in-china/
We Are Social, und DataReportal, und Meltwater. "Penetration rate of social media in China from 2020 to 2023." Chart. February 21, 2024. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/234991/penetration-rate-of-social-media-in-china/
We Are Social, DataReportal, Meltwater. (2024). Penetration rate of social media in China from 2020 to 2023. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/234991/penetration-rate-of-social-media-in-china/
We Are Social, and DataReportal, and Meltwater. "Penetration Rate of Social Media in China from 2020 to 2023." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/234991/penetration-rate-of-social-media-in-china/
We Are Social & DataReportal & Meltwater, Penetration rate of social media in China from 2020 to 2023 Statista, https://www.statista.com/statistics/234991/penetration-rate-of-social-media-in-china/ (last visited May 08, 2025)
Penetration rate of social media in China from 2020 to 2023 [Graph], We Are Social, & DataReportal, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/234991/penetration-rate-of-social-media-in-china/
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