With an estimated brand value of almost **** billion U.S. dollars, Toyota was the leading Japanese brand in 2025. Honda, which also engages in vehicle manufacturing, came in second with a brand value of more than **** billion dollars.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Interbrand Japan. (February 20, 2025). Brand value of the 50 most valuable Japanese brands in 2025 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 19, 2025, from https://www.statista.com/statistics/235054/brand-value-of-the-leading-30-most-valuable-global-japanese-brands/
Interbrand Japan. "Brand value of the 50 most valuable Japanese brands in 2025 (in million U.S. dollars)." Chart. February 20, 2025. Statista. Accessed July 19, 2025. https://www.statista.com/statistics/235054/brand-value-of-the-leading-30-most-valuable-global-japanese-brands/
Interbrand Japan. (2025). Brand value of the 50 most valuable Japanese brands in 2025 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 19, 2025. https://www.statista.com/statistics/235054/brand-value-of-the-leading-30-most-valuable-global-japanese-brands/
Interbrand Japan. "Brand Value of The 50 Most Valuable Japanese Brands in 2025 (in Million U.S. Dollars)." Statista, Statista Inc., 20 Feb 2025, https://www.statista.com/statistics/235054/brand-value-of-the-leading-30-most-valuable-global-japanese-brands/
Interbrand Japan, Brand value of the 50 most valuable Japanese brands in 2025 (in million U.S. dollars) Statista, https://www.statista.com/statistics/235054/brand-value-of-the-leading-30-most-valuable-global-japanese-brands/ (last visited July 19, 2025)
Brand value of the 50 most valuable Japanese brands in 2025 (in million U.S. dollars) [Graph], Interbrand Japan, February 20, 2025. [Online]. Available: https://www.statista.com/statistics/235054/brand-value-of-the-leading-30-most-valuable-global-japanese-brands/
