Organizational goals successfully achieved with B2B content marketing worldwide 2024

As of August 2024, approximately 87 percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) said their organizations successfully created brand awareness with the help of content marketing during the 12 months preceding the survey. Generating demand or leads and nurturing subscribers, the audience, or leads followed, respectively mentioned by 74 and 62 percent of respondents. According to the same study, about 46 percent of marketers expected increases in B2B content marketing budgets in 2025.