This statistic shows U.S. survey respondents answers to a question about whether they had ever interacted with nonprofit organizations via facebook in 2012. Survey respondents were from generation Y, aged 20 to 35 years old. 67 percent of survey respondents said they had engaged with a nonprofit organization through facebook.
Have you interacted with a nonprofit on facebook?
Characteristic
Share of respondents
Yes
67%
No
33%
0%10%20%30%40%50%60%70%80%
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Three different survey methodologies were used for the purpose of this study: Online survey of millennials - Date of survey: January 1, 2012 to January 31, 2012. Sample size: 6,552. Age group: 20 to 35. Focus groups of millennials - Date of focus groups: February 23,2012 to March 28, 2012. Number of focus groups: 3. Sample size: 27. Age group: 20 to 35. Online survey of nonprofit professionals - Date of survey: February 15, 2012 to April 3, 2012. Sample size: 89. Age group: 18 and older.
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Achieve, & Johnson, Grossnickle and Associates. (April 30, 2012). Have you interacted with a nonprofit on facebook? [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/235435/generation-y-and-us-nonprofits/
Achieve, und Johnson, Grossnickle and Associates. "Have you interacted with a nonprofit on facebook?." Chart. April 30, 2012. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/235435/generation-y-and-us-nonprofits/
Achieve, Johnson, Grossnickle and Associates. (2012). Have you interacted with a nonprofit on facebook?. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/235435/generation-y-and-us-nonprofits/
Achieve, and Johnson, Grossnickle and Associates. "Have You Interacted with a Nonprofit on Facebook?." Statista, Statista Inc., 30 Apr 2012, https://www.statista.com/statistics/235435/generation-y-and-us-nonprofits/
Achieve & Johnson, Grossnickle and Associates, Have you interacted with a nonprofit on facebook? Statista, https://www.statista.com/statistics/235435/generation-y-and-us-nonprofits/ (last visited May 07, 2025)
Have you interacted with a nonprofit on facebook? [Graph], Achieve, & Johnson, Grossnickle and Associates, April 30, 2012. [Online]. Available: https://www.statista.com/statistics/235435/generation-y-and-us-nonprofits/
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