Retail industry digital ad spend in the U.S. 2010-2025

Published by Statista Research Department, Jun 23, 2025

In 2022, digital advertising spending of retailers in the United States amounted to ***** billion U.S. dollars. This figure is expected to further grow to **** billion dollars by 2025. Retail is the industry with the largest digital ad spend in the U.S., followed by consumer packaged goods (CPG) and financial services. Across industries, digital ad spending is going to amount to nearly *** billion U.S. dollars in 2023.

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Retail industry digital advertising spending in the United States from 2010 to 2025 (in billion U.S. dollars)

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Release date

September 2023

Region

United States

Survey time period

2010 to 2022

Supplementary notes

* Forecast.
Figures for periods prior to 2019 come prom previous reporting.

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