The statistic shows the penetration rate of television viewing compared with online video consumption in China in 2011, by education level. The penetration rate of television viewers describes the share of the population, by level of education, that watches TV. The penetration rate of online video consumers describes the share of the population, by level of education, that watches online videos. In 2010, 10 percent of online video users in China had a primary certificate of education or a lesser qualification.
Penetration rate of television viewing compared with online video consumption in China in 2011, by level of education
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Penetration rate of television viewing compared with online video consumption in China in 2011, by level of education
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2,088 (1,039 by landline and 1,049 via cell phone)
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
The title of the report has been translated from Chinese.
Training in a junior college is similar to the apprenticeship system in Germany (e.g. nurse, mechanic). In China, these professions are not learned in local businesses but are taught in institutions, translated as 'junior colleges', as degree programs.
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CNNIC. (May 24, 2012). Penetration rate of television viewing compared with online video consumption in China in 2011, by level of education [Graph]. In Statista. Retrieved June 02, 2025, from https://www.statista.com/statistics/236092/television-viewing-compared-to-online-video-consumption-in-china-by-education-level/
CNNIC. "Penetration rate of television viewing compared with online video consumption in China in 2011, by level of education." Chart. May 24, 2012. Statista. Accessed June 02, 2025. https://www.statista.com/statistics/236092/television-viewing-compared-to-online-video-consumption-in-china-by-education-level/
CNNIC. (2012). Penetration rate of television viewing compared with online video consumption in China in 2011, by level of education. Statista. Statista Inc.. Accessed: June 02, 2025. https://www.statista.com/statistics/236092/television-viewing-compared-to-online-video-consumption-in-china-by-education-level/
CNNIC. "Penetration Rate of Television Viewing Compared with Online Video Consumption in China in 2011, by Level of Education." Statista, Statista Inc., 24 May 2012, https://www.statista.com/statistics/236092/television-viewing-compared-to-online-video-consumption-in-china-by-education-level/
CNNIC, Penetration rate of television viewing compared with online video consumption in China in 2011, by level of education Statista, https://www.statista.com/statistics/236092/television-viewing-compared-to-online-video-consumption-in-china-by-education-level/ (last visited June 02, 2025)
Penetration rate of television viewing compared with online video consumption in China in 2011, by level of education [Graph], CNNIC, May 24, 2012. [Online]. Available: https://www.statista.com/statistics/236092/television-viewing-compared-to-online-video-consumption-in-china-by-education-level/
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