Television viewing compared to online video consumption in China by education 2011

Published by Statista Research Department, May 24, 2012
The statistic shows the penetration rate of television viewing compared with online video consumption in China in 2011, by education level. The penetration rate of television viewers describes the share of the population, by level of education, that watches TV. The penetration rate of online video consumers describes the share of the population, by level of education, that watches online videos. In 2010, 10 percent of online video users in China had a primary certificate of education or a lesser qualification.

Penetration rate of television viewing compared with online video consumption in China in 2011, by level of education

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Release date

May 2012

Region

China

Survey time period

December 15 to 22, 2011

Number of respondents

2,088 (1,039 by landline and 1,049 via cell phone)

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The title of the report has been translated from Chinese.

Training in a junior college is similar to the apprenticeship system in Germany (e.g. nurse, mechanic). In China, these professions are not learned in local businesses but are taught in institutions, translated as 'junior colleges', as degree programs.

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Key figures

7

Short-form videos

6

Long-form videos

7

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6

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