In 2023, advertising spending in France stood at 17.32 billion euros. This constitutes a growth rate of 3.4 percent on the value of 16.74 billion recorded a year earlier. French advertising market experienced a slump is 2020 due to COVID-19 related economic problems but recovered to pre-COVID-19 levels already in 2021.
Advertising spending in France from 2019 to 2023
(in billion euros)
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
The statistic is available in another language. Switch language.
Print the statistic including description and metadata.
Chart type
Advertising spending in France from 2019 to 2023
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Kantar, & France Pub, & IREP. (March 14, 2024). Advertising spending in France from 2019 to 2023 (in billion euros) [Graph]. In Statista. Retrieved May 14, 2025, from https://www.statista.com/statistics/238043/advertising-spending-in-france/
Kantar, und France Pub, und IREP. "Advertising spending in France from 2019 to 2023 (in billion euros)." Chart. March 14, 2024. Statista. Accessed May 14, 2025. https://www.statista.com/statistics/238043/advertising-spending-in-france/
Kantar, France Pub, IREP. (2024). Advertising spending in France from 2019 to 2023 (in billion euros). Statista. Statista Inc.. Accessed: May 14, 2025. https://www.statista.com/statistics/238043/advertising-spending-in-france/
Kantar, and France Pub, and IREP. "Advertising Spending in France from 2019 to 2023 (in Billion Euros)." Statista, Statista Inc., 14 Mar 2024, https://www.statista.com/statistics/238043/advertising-spending-in-france/
Kantar & France Pub & IREP, Advertising spending in France from 2019 to 2023 (in billion euros) Statista, https://www.statista.com/statistics/238043/advertising-spending-in-france/ (last visited May 14, 2025)
Advertising spending in France from 2019 to 2023 (in billion euros) [Graph], Kantar, & France Pub, & IREP, March 14, 2024. [Online]. Available: https://www.statista.com/statistics/238043/advertising-spending-in-france/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.