According to a survey conducted among Chinese millionaires in 2025, around ** percent of respondents said that ****** was their favorite alcoholic beverage, while approximately ** percent preferred grape wine. Only *** percent of respondents said they do not drink any alcoholic beverages.
among high net worth individuals with personal assets over ten million yuan
Supplementary notes
*Baijiu includes sauce aroma baijiu, strong aroma baijiu, and light aroma baijiu.
**Grape wine includes red wine and white wine.
The survey was conducted among 750 respondents with personal assets of over ten million yuan. 45 percent of respondents were from tier-1 cities, 41 percent were from new tier-1 cities, and 14 percent from tier-2 cities. The respondents' average age was 35 years old, and the average household assets of respondents were 47.5 million yuan.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Hurun Research Institute. (March 21, 2025). Preferred alcoholic beverages among Chinese millionaires as of 2025 [Graph]. In Statista. Retrieved June 04, 2025, from https://www.statista.com/statistics/238838/most-popular-alcoholic-beverages-among-chinese-millionaires/
Hurun Research Institute. "Preferred alcoholic beverages among Chinese millionaires as of 2025." Chart. March 21, 2025. Statista. Accessed June 04, 2025. https://www.statista.com/statistics/238838/most-popular-alcoholic-beverages-among-chinese-millionaires/
Hurun Research Institute. (2025). Preferred alcoholic beverages among Chinese millionaires as of 2025. Statista. Statista Inc.. Accessed: June 04, 2025. https://www.statista.com/statistics/238838/most-popular-alcoholic-beverages-among-chinese-millionaires/
Hurun Research Institute. "Preferred Alcoholic Beverages among Chinese Millionaires as of 2025." Statista, Statista Inc., 21 Mar 2025, https://www.statista.com/statistics/238838/most-popular-alcoholic-beverages-among-chinese-millionaires/
Hurun Research Institute, Preferred alcoholic beverages among Chinese millionaires as of 2025 Statista, https://www.statista.com/statistics/238838/most-popular-alcoholic-beverages-among-chinese-millionaires/ (last visited June 04, 2025)
Preferred alcoholic beverages among Chinese millionaires as of 2025 [Graph], Hurun Research Institute, March 21, 2025. [Online]. Available: https://www.statista.com/statistics/238838/most-popular-alcoholic-beverages-among-chinese-millionaires/
