Ford Motor Company: vehicle sales in the United States by segment Q4 2020-Q4 2024
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The number of Ford-built vehicles sold to customers throughout the United States increased from roughly 484,500 to around 527,400 units between the fourth quarter of 2024 and that same period in 2024. The growth was driven by a rise in both Ford and Lincoln sales. Ford introduced a program allowing car customers to defer payments amid the coronavirus outbreak in the U.S., where motor vehicle sales were consistently above the million between 2021 and September 2024.
Product launches in 2020
In an effort to reduce costs and boost profitability, Ford is in the midst of an overhaul process. Restructuring its activities means a cut in some partnerships and the closure of some plants, including halting the manufacture of vehicles in India for direct sale in the country. Ford's workforce had already decreased to 171,000 employees in 2024. 2024 saw crucial product development, including the launch of the 2024 Ford F-150.
New direction ahead
Looking to remain a competitive player in the industry, Ford committed almost 31.6 billion U.S. dollars to research and development in between 2021 and 2024. The company has been viewing AI as a new, lucrative direction for the company to develop partially autonomous vehicles. As such, Ford has announced plans to invest over four billion U.S. dollars in AI technology development, establishing Latitude AI in March 2023.
