In fiscal 2024, Nike's footwear revenue from the EMEA region amounted to about 8.5 billion U.S. dollars. This is higher than the revenue generated by the apparel and equipment segments, which produced close to four and a half billion dollars and about 750 million dollars, respectively, that year.
Nike in the EMEA region
The EMEA region is the second largest market for Nike's footwear division. North America accounted for almost half of the footwear division's revenue, generating close to 15 billion U.S dollars in 2024, compared to around 19 billion U.S dollars generated by other regions. Overall, the 13.6 billion U.S dollars generated in the EMEA region, contributed to Nike's global revenue reaching over 51 billion U.S dollars in 2024.
adidas
Similar to Nike, the adidas product category sales share is led by footwear, which was responsible for over half of the company's net sales. However, apparel is not as far behind at Adidas, contributing over a third of sales.
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Nike's revenue in Europe, the Middle East and Africa (EMEA) from the fiscal years of 2016 to 2024, by segment
(in million U.S. dollars)
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Nike. (July 25, 2024). Nike's revenue in Europe, the Middle East and Africa (EMEA) from the fiscal years of 2016 to 2024, by segment (in million U.S. dollars) [Graph]. In Statista. Retrieved July 26, 2025, from https://www.statista.com/statistics/241834/revenues-of-nike-in-western-europe-by-segment/
Nike. "Nike's revenue in Europe, the Middle East and Africa (EMEA) from the fiscal years of 2016 to 2024, by segment (in million U.S. dollars)." Chart. July 25, 2024. Statista. Accessed July 26, 2025. https://www.statista.com/statistics/241834/revenues-of-nike-in-western-europe-by-segment/
Nike. (2024). Nike's revenue in Europe, the Middle East and Africa (EMEA) from the fiscal years of 2016 to 2024, by segment (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 26, 2025. https://www.statista.com/statistics/241834/revenues-of-nike-in-western-europe-by-segment/
Nike. "Nike's Revenue in Europe, The Middle East and Africa (Emea) from The Fiscal Years of 2016 to 2024, by Segment (in Million U.S. Dollars)." Statista, Statista Inc., 25 Jul 2024, https://www.statista.com/statistics/241834/revenues-of-nike-in-western-europe-by-segment/
Nike, Nike's revenue in Europe, the Middle East and Africa (EMEA) from the fiscal years of 2016 to 2024, by segment (in million U.S. dollars) Statista, https://www.statista.com/statistics/241834/revenues-of-nike-in-western-europe-by-segment/ (last visited July 26, 2025)
Nike's revenue in Europe, the Middle East and Africa (EMEA) from the fiscal years of 2016 to 2024, by segment (in million U.S. dollars) [Graph], Nike, July 25, 2024. [Online]. Available: https://www.statista.com/statistics/241834/revenues-of-nike-in-western-europe-by-segment/
