Mobile app retention rate worldwide H2 2016, by app usage

This statistic presents the global mobile app retention rate as of the second half of 2016, measured by total number of times an app was used. During the survey period it was found that 23 percent of apps were only used once. Overall, social media app had the highest monthly launch rate out of all app verticals with an average of 20.28 app launches per month. During the last reported period, the average app was launched 13.78 times per month.