Brand value of the leading 10 cosmetic brands worldwide 2024

This statistic shows the brand value of the leading 10 cosmetic brands worldwide in 2024. In that year, L'Oréal was at the top of the list, with a brand value of about **** billion U.S dollars.

Cosmetics worldwide

Since the early twentieth century, the production of cosmetics has been controlled by a handful of multi-national corporations. The global cosmetics industry is broken down into six main categories; skin care being the largest one out of them all, accounting for ** percent of the global market in 2022.

United States: a lucrative market

In recent years, consumers have been spending higher levels of disposable income on cosmetics than they had in the past. Unfortunately, the global financial crisis has put a damper on the market and during those years, more affordably priced merchandise and do it yourself at home products were key in the beauty market. However, with Generation Z entering the job market, there is now a a big driver of the cosmetics market; especially in the United States. The United States is the biggest cosmetic market in the world, with an estimated total revenue of about ** billion U.S. dollars as of 2022.

A look to the future

In the coming years, in order to attract new consumers, global cosmetic companies will continue to focus their efforts on product innovation and especially, on responding to the needs of consumers, such as sustainable products that do not harm the environment or animals, as well as inclusive products, so that cosmetics and beauty can be accessible to anyone.