In 2023, approximately 73 million people were employed into China's e-commerce sector, of which 7.55 million were direct employees. In recent years, the live commerce industry has demonstrated a positive impact on job creation.
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Number of employees in the e-commerce segment in China from 2013 to 2023, by type
(in millions)
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100ec.cn. (June 17, 2024). Number of employees in the e-commerce segment in China from 2013 to 2023, by type (in millions) [Graph]. In Statista. Retrieved July 01, 2025, from https://www.statista.com/statistics/243872/number-of-employees-in-the-e-commerce-segment-in-china/
100ec.cn. "Number of employees in the e-commerce segment in China from 2013 to 2023, by type (in millions)." Chart. June 17, 2024. Statista. Accessed July 01, 2025. https://www.statista.com/statistics/243872/number-of-employees-in-the-e-commerce-segment-in-china/
100ec.cn. (2024). Number of employees in the e-commerce segment in China from 2013 to 2023, by type (in millions). Statista. Statista Inc.. Accessed: July 01, 2025. https://www.statista.com/statistics/243872/number-of-employees-in-the-e-commerce-segment-in-china/
100ec.cn. "Number of Employees in The E-commerce Segment in China from 2013 to 2023, by Type (in Millions)." Statista, Statista Inc., 17 Jun 2024, https://www.statista.com/statistics/243872/number-of-employees-in-the-e-commerce-segment-in-china/
100ec.cn, Number of employees in the e-commerce segment in China from 2013 to 2023, by type (in millions) Statista, https://www.statista.com/statistics/243872/number-of-employees-in-the-e-commerce-segment-in-china/ (last visited July 01, 2025)
Number of employees in the e-commerce segment in China from 2013 to 2023, by type (in millions) [Graph], 100ec.cn, June 17, 2024. [Online]. Available: https://www.statista.com/statistics/243872/number-of-employees-in-the-e-commerce-segment-in-china/
