This statistic provides information on the most important attributes for beauty and personal care online shoppers in the United States. The October 2016 survey revealed that free shipping was very important to 68 percent of online beauty shoppers.
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Importance of selected attributes when shopping for beauty and personal care products digitally according to U.S. digital beauty shoppers as of October 2016
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Kearney. (April 26, 2017). Importance of selected attributes when shopping for beauty and personal care products digitally according to U.S. digital beauty shoppers as of October 2016 [Graph]. In Statista. Retrieved June 14, 2025, from https://www.statista.com/statistics/244196/most-important-attributes-for-beauty-and-personal-care-online-shopping/
Kearney. "Importance of selected attributes when shopping for beauty and personal care products digitally according to U.S. digital beauty shoppers as of October 2016." Chart. April 26, 2017. Statista. Accessed June 14, 2025. https://www.statista.com/statistics/244196/most-important-attributes-for-beauty-and-personal-care-online-shopping/
Kearney. (2017). Importance of selected attributes when shopping for beauty and personal care products digitally according to U.S. digital beauty shoppers as of October 2016. Statista. Statista Inc.. Accessed: June 14, 2025. https://www.statista.com/statistics/244196/most-important-attributes-for-beauty-and-personal-care-online-shopping/
Kearney. "Importance of Selected Attributes When Shopping for Beauty and Personal Care Products Digitally According to U.S. Digital Beauty Shoppers as of October 2016." Statista, Statista Inc., 26 Apr 2017, https://www.statista.com/statistics/244196/most-important-attributes-for-beauty-and-personal-care-online-shopping/
Kearney, Importance of selected attributes when shopping for beauty and personal care products digitally according to U.S. digital beauty shoppers as of October 2016 Statista, https://www.statista.com/statistics/244196/most-important-attributes-for-beauty-and-personal-care-online-shopping/ (last visited June 14, 2025)
Importance of selected attributes when shopping for beauty and personal care products digitally according to U.S. digital beauty shoppers as of October 2016 [Graph], Kearney, April 26, 2017. [Online]. Available: https://www.statista.com/statistics/244196/most-important-attributes-for-beauty-and-personal-care-online-shopping/