The social media penetration rate in Brazil was forecast to continuously increase between 2024 and 2028 by in total 7.2 (+9.11 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 86.24 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.
Social network user penetration in Brazil from 2019 to 2028
Characteristic
Share of population
2028
86.24%
2027
85.17%
2026
83.94%
2025
82.52%
2024
80.89%
2023
79.01%
2022
76.83%
2021
74.31%
2020
71.38%
2019
67.98%
0%20%40%60%80%100%
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Statista. (July 25, 2023). Social network user penetration in Brazil from 2019 to 2028 [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/244933/social-network-penetration-in-brazil/
Statista. "Social network user penetration in Brazil from 2019 to 2028." Chart. July 25, 2023. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/244933/social-network-penetration-in-brazil/
Statista. (2023). Social network user penetration in Brazil from 2019 to 2028. Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/244933/social-network-penetration-in-brazil/
Statista. "Social Network User Penetration in Brazil from 2019 to 2028." Statista, Statista Inc., 25 Jul 2023, https://www.statista.com/statistics/244933/social-network-penetration-in-brazil/
Statista, Social network user penetration in Brazil from 2019 to 2028 Statista, https://www.statista.com/statistics/244933/social-network-penetration-in-brazil/ (last visited May 12, 2025)
Social network user penetration in Brazil from 2019 to 2028 [Graph], Statista, July 25, 2023. [Online]. Available: https://www.statista.com/statistics/244933/social-network-penetration-in-brazil/
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