In 2022, approximately 69.71 percent of Brazilians were users on Facebook. By 2027, the share of the population using the social network is projected to drop down to 68.57 percent. According to another study, as of April of 2022, most Facebook users in Brazil were women.
Facebook usage penetration in Brazil from 2018 to 2027
Characteristic
Share of population
2027*
68.57%
2026*
69.06%
2025*
69.49%
2024*
69.8%
2023*
69.9%
2022
69.71%
2021
69.13%
2020
68.15%
2019
59.89%
2018
58.44%
0%10%20%30%40%50%60%70%80%
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Statista. (June 15, 2022). Facebook usage penetration in Brazil from 2018 to 2027 [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/244934/facebook-penetration-in-brazil/
Statista. "Facebook usage penetration in Brazil from 2018 to 2027." Chart. June 15, 2022. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/244934/facebook-penetration-in-brazil/
Statista. (2022). Facebook usage penetration in Brazil from 2018 to 2027. Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/244934/facebook-penetration-in-brazil/
Statista. "Facebook Usage Penetration in Brazil from 2018 to 2027." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/244934/facebook-penetration-in-brazil/
Statista, Facebook usage penetration in Brazil from 2018 to 2027 Statista, https://www.statista.com/statistics/244934/facebook-penetration-in-brazil/ (last visited May 11, 2025)
Facebook usage penetration in Brazil from 2018 to 2027 [Graph], Statista, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/244934/facebook-penetration-in-brazil/
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