Online buyer penetration in Sweden in 2025

Published by Statista Research Department, Mar 19, 2025

From January 2023 to January 2025, the e-commerce penetration rate in Sweden ranged between 64 and 76 percent. Online shopping peaked during the festive period. In November and December 2024, approximately 76 percent of Swedes purchased online. The lowest share was recorded in January 2023, at around 64 percent. 

E-commerce penetration in Sweden from January 2023 to January 2025

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Release date

February 2025

Region

Sweden

Survey time period

January 2023 to January 2025

Age group

18-89 years

Supplementary notes

The figures have been taken from several publications.

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Overview

8

Leading players

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Online shopping

7

Cross-border e-commerce

7

Consumers

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Further related statistics

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E-commerce in SwedenSwedenOnline marketplaces in the NordicsDigital payments landscape in Sweden E-commerce in the Nordics
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