Change in new business opportunities for agencies in the U.S. 2020-2024

Published by
Michele Majidi
,
Feb 25, 2025

During a 2024 survey conducted in the United States, 35 percent of the responding marketing, advertising, and public relations (PR) agency executives said new business opportunities decreased compared to the previous year. In 2024, 32 percent of respondents said it increased. Similarly, in 2024, most agency executives thought obtaining new business was harder.

Perceived change in new business opportunities according to advertising, marketing, and PR agency executives in the United States from 2020 to 2024

CharacteristicIncreasedRemained the sameDecreased
- - - -
- - - -
- - - -
- - - -
- - - -
Showing entries 1 to 5 (5 entries in total)
Statistic: Perceived change in new business opportunities according to advertising, marketing, and PR agency executives in the United States from 2020 to 2024

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

October 2024

Region

United States

Survey time period

2020 to 2024

Special properties

among agency executives

Supplementary notes

Number of respondents not provided at source. 

Data prior to 2024 retrieved from earlier releases. 
Percentage points exceeding 100 percent are probably due to rounding.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Marketing in the United States "

Other statistics that may interest you Marketing in the United States

Overview

8

Social media & mobile

8

Artificial intelligence

5

Diversity, equity, and inclusion

5

CMOs

4

Challenges

3

Further related statistics

17

Further Content: You might find this interesting as well

Statistics

Topics

Marketing in the United StatesTrade show and event marketingMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Virtual event marketing
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.