Annual change in advertising spending worldwide 2023-2024, by region

Published by
J. G. Navarro,
Jun 24, 2025

In 2024, advertising spending in the Americas increased by an estimated ***** percent, making it the fastest-growing region among the presented ad markets. In Europe, the Middle East, and Africa (EMEA), ad revenues rose by approximately *** percent, while the Asia-Pacific (APAC) region experienced a ***-percent expansion.

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Annual change in advertising spending worldwide in 2023 and 2024, by region

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Release date

March 2025

Region

Worldwide

Survey time period

2023 and 2024

Supplementary notes

* Forecast.

Statista calculated the figures based on the source's data.

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Statistics on " Advertising worldwide "

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Overview

5

Regional breakdown

8

Traditional media

5

Digital & mobile

5

Agencies

8

Doing business

8

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Topics

Advertising worldwideAdvertising in the United StatesAdvertising in CanadaAdvertising in Latin AmericaAdvertising in Europe
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