The graph depicts the matrics used by publishers to measure performance and engagement with their web poperties worldwide as of August 2012. During the Econsultancy survey, 71 percent of responding marketers working for publishers stated they used page views as a means for measuring performance.
Advertisement
Advertisement
Which metrics do you use to measure performance and engagement with your web property?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Econsultancy. (January 15, 2013). Which metrics do you use to measure performance and engagement with your web property? [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/251442/metrics-used-to-measure-performance-among-publishers-worldwide/
Econsultancy. "Which metrics do you use to measure performance and engagement with your web property?." Chart. January 15, 2013. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/251442/metrics-used-to-measure-performance-among-publishers-worldwide/
Econsultancy. (2013). Which metrics do you use to measure performance and engagement with your web property?. Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/251442/metrics-used-to-measure-performance-among-publishers-worldwide/
Econsultancy. "Which Metrics Do You Use to Measure Performance and Engagement with Your Web Property?." Statista, Statista Inc., 15 Jan 2013, https://www.statista.com/statistics/251442/metrics-used-to-measure-performance-among-publishers-worldwide/
Econsultancy, Which metrics do you use to measure performance and engagement with your web property? Statista, https://www.statista.com/statistics/251442/metrics-used-to-measure-performance-among-publishers-worldwide/ (last visited June 17, 2025)
Which metrics do you use to measure performance and engagement with your web property? [Graph], Econsultancy, January 15, 2013. [Online]. Available: https://www.statista.com/statistics/251442/metrics-used-to-measure-performance-among-publishers-worldwide/
