The graph depicts the matrics used by publishers to measure performance and engagement with their web poperties worldwide as of August 2012. During the Econsultancy survey, 71 percent of responding marketers working for publishers stated they used page views as a means for measuring performance.
Which metrics do you use to measure performance and engagement with your web property?
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Econsultancy. (January 15, 2013). Which metrics do you use to measure performance and engagement with your web property? [Graph]. In Statista. Retrieved June 03, 2025, from https://www.statista.com/statistics/251442/metrics-used-to-measure-performance-among-publishers-worldwide/
Econsultancy. "Which metrics do you use to measure performance and engagement with your web property?." Chart. January 15, 2013. Statista. Accessed June 03, 2025. https://www.statista.com/statistics/251442/metrics-used-to-measure-performance-among-publishers-worldwide/
Econsultancy. (2013). Which metrics do you use to measure performance and engagement with your web property?. Statista. Statista Inc.. Accessed: June 03, 2025. https://www.statista.com/statistics/251442/metrics-used-to-measure-performance-among-publishers-worldwide/
Econsultancy. "Which Metrics Do You Use to Measure Performance and Engagement with Your Web Property?." Statista, Statista Inc., 15 Jan 2013, https://www.statista.com/statistics/251442/metrics-used-to-measure-performance-among-publishers-worldwide/
Econsultancy, Which metrics do you use to measure performance and engagement with your web property? Statista, https://www.statista.com/statistics/251442/metrics-used-to-measure-performance-among-publishers-worldwide/ (last visited June 03, 2025)
Which metrics do you use to measure performance and engagement with your web property? [Graph], Econsultancy, January 15, 2013. [Online]. Available: https://www.statista.com/statistics/251442/metrics-used-to-measure-performance-among-publishers-worldwide/
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