During a 2024 survey among business-to-business (B2B) marketers worldwide (but predominantly based in North America), approximately 47 percent reported having a documented content strategy. A year earlier, the share stood at 53 percent. According to the same study, LinkedIn and Facebook ranked among the most valuable social media platforms for B2B content marketers.
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Share of business-to-business (B2B) marketers with a documented content strategy worldwide from 2017 to 2024
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Content Marketing Institute. (October 9, 2024). Share of business-to-business (B2B) marketers with a documented content strategy worldwide from 2017 to 2024 [Graph]. In Statista. Retrieved June 22, 2025, from https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. "Share of business-to-business (B2B) marketers with a documented content strategy worldwide from 2017 to 2024." Chart. October 9, 2024. Statista. Accessed June 22, 2025. https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. (2024). Share of business-to-business (B2B) marketers with a documented content strategy worldwide from 2017 to 2024. Statista. Statista Inc.. Accessed: June 22, 2025. https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute. "Share of Business-to-business (B2b) Marketers with a Documented Content Strategy Worldwide from 2017 to 2024." Statista, Statista Inc., 9 Oct 2024, https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
Content Marketing Institute, Share of business-to-business (B2B) marketers with a documented content strategy worldwide from 2017 to 2024 Statista, https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/ (last visited June 22, 2025)
Share of business-to-business (B2B) marketers with a documented content strategy worldwide from 2017 to 2024 [Graph], Content Marketing Institute, October 9, 2024. [Online]. Available: https://www.statista.com/statistics/251444/use-of-content-marketing-among-b2b-marketers-in-north-america/
