Kantar revenue 2006-2024

Published by
Raphael Bohne,
Apr 2, 2025

Kantar generated a revenue of approximately 2.9 billion U.S. dollars worldwide in 2024. This was a decrease of roughly 70 million U.S. dollars when compared to the previous year. 

Kantar Group

Kantar Group is a data and consulting company headquartered in London. Operating in 100 countries, it conducts various different types of research. Market research is essential for businesses and their strategy so the necessary information is acquired for their target markets. In 2023, they were the sixth leading market research company worldwide in terms of revenue.The company generated a market research revenue of almost 606 million U.S. dollars in the United States. When divided into geographic regions, the majority of he research revenue accrued by Kantar came from outside the United States.

Market research in North America

North America created the vast majority of the global revenue of the market research industry in 2023, almost double that of Europe.

Revenue of Kantar from 2006 to 2024 (in billion U.S. dollars)

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Release date

March 2025

Region

Worldwide

Survey time period

2006 to 2024

Supplementary notes

Data prior to 2023 from earlier reports.
Figures have been rounded.

Some or all figures are not made available by this company so instead are based upon research and estimation by the source.

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