Car dealers' advertising spending in the U.S. 2023, by medium
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The average advertising expenses per car dealership in the United States amounted to nearly 529 thousand U.S. dollars in 2023. Each U.S. car dealer spent, on average, about 53 thousand dollars on TV advertising. The largest expenditures were devoted to third-party listing sites, where an average dealership ad spending surpassed 109 thousand dollars. In total, U.S. car dealers' collective ad spending reached 8.9 billion dollars in 2023.
