On the day after the 2020 Grammy Awards, album sales from winners in the album categories grew by 153 percent. Whilst for the artists in question this is not an insignificant sales boost, song sales performed better, with sales growth of 684 percent following the ceremony. The 2020 Grammy Awards show watched by over 16.54 million people in the United States.
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Growth of music sales on the day after the Grammy Awards in 2020, by type
Characteristic
Sales growth
Album sales of artist album winners
153%
Song sales of songs performed
384%
Song streams of songs performed
63%
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BuzzAngle Music. (January 30, 2020). Growth of music sales on the day after the Grammy Awards in 2020, by type [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/252744/growth-of-music-sales-following-the-grammay-awards/
BuzzAngle Music. "Growth of music sales on the day after the Grammy Awards in 2020, by type." Chart. January 30, 2020. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/252744/growth-of-music-sales-following-the-grammay-awards/
BuzzAngle Music. (2020). Growth of music sales on the day after the Grammy Awards in 2020, by type. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/252744/growth-of-music-sales-following-the-grammay-awards/
BuzzAngle Music. "Growth of Music Sales on The Day after The Grammy Awards in 2020, by Type." Statista, Statista Inc., 30 Jan 2020, https://www.statista.com/statistics/252744/growth-of-music-sales-following-the-grammay-awards/
BuzzAngle Music, Growth of music sales on the day after the Grammy Awards in 2020, by type Statista, https://www.statista.com/statistics/252744/growth-of-music-sales-following-the-grammay-awards/ (last visited July 13, 2025)
Growth of music sales on the day after the Grammy Awards in 2020, by type [Graph], BuzzAngle Music, January 30, 2020. [Online]. Available: https://www.statista.com/statistics/252744/growth-of-music-sales-following-the-grammay-awards/
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