In 2024, just over 10 percent of Dollar General's merchandise sales came from their seasonal products category, which corresponds to over four billion U.S. dollars in sales value for Dollar General. Apparel had the smallest sales share, at just below three percent.
Share of Dollar General's merchandise sales in the United States from 2009 to 2024, by product category
Fiscal year 2024 ended January 31, 2025. Fiscal years 2011, 2016, and 2017, 2022 include 53 weeks, while all other fiscal years presented contain 52 weeks. Data prior to 2022 have been taken from previous reports. Figures have been rounded.
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Dollar General. (March 21, 2025). Share of Dollar General's merchandise sales in the United States from 2009 to 2024, by product category [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/253589/share-of-dollar-generals-merchandise-sales-in-the-us-by-product-category/
Dollar General. "Share of Dollar General's merchandise sales in the United States from 2009 to 2024, by product category." Chart. March 21, 2025. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/253589/share-of-dollar-generals-merchandise-sales-in-the-us-by-product-category/
Dollar General. (2025). Share of Dollar General's merchandise sales in the United States from 2009 to 2024, by product category. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/253589/share-of-dollar-generals-merchandise-sales-in-the-us-by-product-category/
Dollar General. "Share of Dollar General's Merchandise Sales in The United States from 2009 to 2024, by Product Category." Statista, Statista Inc., 21 Mar 2025, https://www.statista.com/statistics/253589/share-of-dollar-generals-merchandise-sales-in-the-us-by-product-category/
Dollar General, Share of Dollar General's merchandise sales in the United States from 2009 to 2024, by product category Statista, https://www.statista.com/statistics/253589/share-of-dollar-generals-merchandise-sales-in-the-us-by-product-category/ (last visited May 08, 2025)
Share of Dollar General's merchandise sales in the United States from 2009 to 2024, by product category [Graph], Dollar General, March 21, 2025. [Online]. Available: https://www.statista.com/statistics/253589/share-of-dollar-generals-merchandise-sales-in-the-us-by-product-category/
