J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowOut-of-home (OOH) advertising revenue in the U.S. 2007-2024
In 2024, out-of-home (OOH) advertising revenue in the United States grew by over four percent to approximately 9.13 billion U.S. dollars. That was over six percent above the 8.56 billion-dollar spending recorded in 2019, before the COVID-19 outbreak – lockdowns in response to the pandemic led to a historic drop in outdoor ad expenditure.
OOH's perspective in the U.S.
According to another source's projections, total OOH ad spend in the U.S. will exceed 10.5 billion dollars by 2028. Still, that evolution is unlikely to entail a growth in relevance for the overall ad industry. The same forecast anticipated a decrease in OOH media's share in the U.S. total ad spend, from 2.3 percent in 2025 to two percent in 2028.
DOOH boosts the market
The number of digital billboards across the U.S. skyrocketed by over 40 percent in 2023, reaching around 16.6 million units. The inventory expansion follows a consistent trend in the segment, with digital out-of-home (DOOH) ad revenues' growth rates exceeding total OOH increase rates quarter after quarter.
