During a 2022 survey, 68 percent of responding consumers from the United Kingdom stated they did not know which links on Google search results pages were paid ads. The remaining 32 percent did know which results were ads and said they did click the ads (seven percent) or not (25 percent).
Share of consumers who knew which links on Google search result pages were paid ads in the United Kingdom as of September 2022
The source does not provide a date of survey. The date provided is the publication date. The source does not provide information about the age of the respondents, other than stating that the survey was carried out "across all age groups."
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Varn. (September 22, 2022). Share of consumers who knew which links on Google search result pages were paid ads in the United Kingdom as of September 2022 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/256037/consumers-recognise-google-ads-uk/
Varn. "Share of consumers who knew which links on Google search result pages were paid ads in the United Kingdom as of September 2022." Chart. September 22, 2022. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/256037/consumers-recognise-google-ads-uk/
Varn. (2022). Share of consumers who knew which links on Google search result pages were paid ads in the United Kingdom as of September 2022. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/256037/consumers-recognise-google-ads-uk/
Varn. "Share of Consumers Who Knew Which Links on Google Search Result Pages Were Paid Ads in The United Kingdom as of September 2022." Statista, Statista Inc., 22 Sep 2022, https://www.statista.com/statistics/256037/consumers-recognise-google-ads-uk/
Varn, Share of consumers who knew which links on Google search result pages were paid ads in the United Kingdom as of September 2022 Statista, https://www.statista.com/statistics/256037/consumers-recognise-google-ads-uk/ (last visited May 17, 2025)
Share of consumers who knew which links on Google search result pages were paid ads in the United Kingdom as of September 2022 [Graph], Varn, September 22, 2022. [Online]. Available: https://www.statista.com/statistics/256037/consumers-recognise-google-ads-uk/
