Growth of digital media budgets worldwide 2025, by format

Published by Statista Research Department, Mar 10, 2025

During a survey published in October 2024, 32 percent of responding global brands stated they were planning to significantly increase their retail media budgets in 2025. Another 43 percent said they were planning to slightly increase them.

Expected change in digital media budgets worldwide in 2025, by format

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Sources

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Release date

October 2024

Region

Worldwide

Survey time period

as of October 2024

Number of respondents

134 respondents

Special properties

among leaders of global brands responsible for more than 66 billion U.S. dollars in annual ad spend

Supplementary notes

Figures missing to 100 percent of exceeding 100 percent are likely due to rounding. 

The source does not specify the date of the survey. The date provided is the publication date. 

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Overview

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Regional data

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Industry data

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Channel spending

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Marketer perspective

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Consumer perspective

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