Distribution of digital advertising spending in the UK 2024, by format

Published by Statista Research Department, Apr 30, 2025

In 2024, paid search was the largest digital advertising format in the United Kingdom (UK), accounting for 47 percent of total digital ad spend, followed by video display with 23 percent and standard display with 13 percent. In total, digital advertising generated 35 billion British pounds in the UK in 2024.

Distribution of digital advertising spending in the United Kingdom (UK) in 2024, by format

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Release date

April 2025

Region

United Kingdom

Survey time period

2024

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