Digital ad spend growth in the UK 2020-2024

Published by Statista Research Department, Apr 30, 2025

In 2024, digital advertising spending in the United Kingdom (UK) increased by 13 percent, reaching 35 billion British pounds. During 2020, when the advertising industry was hit by the COVID-19 pandemic, the growth was estimated at 5.2 percent.

Change in digital advertising spending in the United Kingdom (UK) from 2020 to 2024

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Release date

April 2025

Region

United Kingdom

Survey time period

2020 to 2024

Supplementary notes

Figures preceding 2024 were retrieved from earlier publications.

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