According to a survey released in early 2024, approximately 42 percent of responding event marketers in the United States stated their exhibit-marketing budgets remained the same compared to the previous year. Little more than one-third (or 34 percent) of the interviewees reported an increase, while 19 percent said it decreased.
Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2024
Characteristic
Share of respondents
Increased
34%
Remained the same
42%
Decreased
19%
Unsure/Doesn't know
5%
0%10%20%30%40%50%
Add this content to your personal favorites. These can be accessed from the favorites menu in the main navigation.
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Exhibitor. (February 8, 2024). Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2024 [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
Exhibitor. "Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2024." Chart. February 8, 2024. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
Exhibitor. (2024). Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2024. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
Exhibitor. "Planned Annual Change in Exhibit-marketing Budgets According to Event Marketers in The United States as of February 2024." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
Exhibitor, Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2024 Statista, https://www.statista.com/statistics/257287/planned-change-to-trade-show-budgets-in-the-us/ (last visited May 05, 2025)
Planned annual change in exhibit-marketing budgets according to event marketers in the United States as of February 2024 [Graph], Exhibitor, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/257287/planned-change-to-trade-show-budgets-in-the-us/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
