Most valuable Chinese brands by Brand Finance 2024

Published by
Lai Lin Thomala,
Jul 19, 2024

With a brand value of 84 billion U.S. dollars in 2024, the short video pioneer TikTok/Douyin surpassed Industrial and Commercial Bank of China (ICBC) to be the most valuable Chinese brand. The second placeholder was valued at 72 billion U.S. dollars, followed by State Grid within a striking distance.

Most valuable Chinese brands in 2024, based on Brand Finance evaluation (in million U.S. dollars)

CharacteristicBrand value in million U.S. dollars
TikTok/Douyin (media) 84,199
ICBC (banking) 71,828
State Grid (utilities) 71,145
China Construction Bank (banking) 65,604
Agricultural Bank of China (banking) 60,398
Bank of China (banking) 50,469
Moutai (spirits) 50,095
Ping An (insurance) 44,369
China Mobile (telecoms) 44,238
WeChat (media) 41,794
Tencent (media) 36,055
Huawei (tech) 31,097
CSCEC (engineering & construction) 29,962
Showing entries 1 to 13 (19 entries in total)
Created with Highcharts 7.2.2Brand value in million U.S. dollars84,19984,19971,82871,82871,14571,14565,60465,60460,39860,39850,46950,46950,09550,09544,36944,36944,23844,23841,79441,79436,05536,05531,09731,09729,96229,96228,50028,50028,48028,48026,64426,64425,89525,89520,14720,14719,03619,036TikTok/Douyin (media)ICBC (banking)State Grid (utilities)China Construction Bank (banking)Agricultural Bank of China (banking)Bank of China (banking)Moutai (spirits)Ping An (insurance)China Mobile (telecoms)WeChat (media)Tencent (media)Huawei (tech)CSCEC (engineering & construction)PetroChina (oil & gas)Sinopec (oil & gas)China Merchants Bank (banking)Wuliangye (spirits)Taobao (retail)CATL (tech)
05,00010,00015,00020,00025,00030,00035,00040,00045,00050,00055,00060,00065,00070,00075,00080,00085,00090,00095,000

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Release date

January 2024

Region

China

Survey time period

as of January 2024

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