Digital ad spend growth in the U.S. 2023, by industry

Published by Statista Research Department, Dec 3, 2024
In 2023, travel was forecast to see the fastest growth in digital ad spending of any industry in the United States, with an estimated year-on-year growth of 14.3 percent. Retail was expected to follow, with an estimated growth rate of 12.2 percent.

Growth of digital advertising spending in the United States in 2023, by industry

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Release date

September 2023

Region

United States

Survey time period

as of September 2023

Special properties

includes advertising that appears on desktop and latop computers as well as mobile phones and tablets and other internet-connected devices on all formats mentioned

Supplementary notes

* Forecast.

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Statistics on " Travel and tourism industry advertising in the U.S. "

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Other statistics that may interest you Travel and tourism industry advertising in the U.S.

Overview - advertising and marketing

7

Digital advertising

5

Consumer insights

7

Market leaders

7

Overview - travel industry

5

Further related statistics

10

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Statistics

Topics

Travel and tourism industry advertising in the U.S.Advertising in the United StatesAdvertising worldwideDigital advertising in the U.S.Television advertising in the U.S.
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