Largest digital advertising markets in Europe 2024
In 2024, *********************** was the largest digital advertising market in Europe, with a spend of ***** billion euros. ******* ranked second with an expenditure of **** billion euros.
Bright future for digital marketing
A glance at digital advertising spend in the UK shows a steady year by year increase. Roughly *** billion British pounds was spent on online advertising in 2008. This had increased more than ten-fold by 2024 to **** billion British pounds. By that time, digital accounted for more than ** percent of total advertising spending in the UK, reflecting not only an ever-increasing but continual shift towards digital marketing. According to Statista’s Advertising Market Insights, mobile advertising is expected to grow by a year-over-year average of ***** percent between 2025 and 2029. Relative to this, desktop advertising is projected to increase by roughly the half of this amount each year during this period.
Growth of mobile advertising
With ** percent of households in the United Kingdom citing having at least one mobile phone, it is no wonder that marketers are seizing the opportunity to reach their audience through mobile advertisements such as banners, push notifications and text messages. Unlike desktops, the average person has their mobile phone constantly on hand, using it to access the internet continually throughout the day. As of August 2024, Google Chrome was the leading browser in the United Kingdom with a **** percent market share. This was followed by Apple's Safari with ** percent.
