Advertising spending in Chile 2014-2024

Published by
J. G. Navarro,
Feb 11, 2025

In 2024, advertising spending in Chile amounted to almost 968 billion Chilean pesos, down from over 975.5 billion pesos a year earlier. Meanwhile, Latin America's total ad spend reached an estimated 25.5 billion U.S. dollars in 2024.

Advertising spending in Chile from 2014 to 2024 (in billion Chilean pesos)

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Release date

January 2025

Region

Chile

Survey time period

2014 to 2024

Special properties

based on nominal values; excluding agencies' fees and value-added tax (VAT)

Supplementary notes

Data preceding 2021 was retrieved from earlier releases.
Numbers have been rounded.

Conducting sources included Admetricks, IAB Chile, and data sent by AAM members.

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Overview

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Media benchmarks

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Country comparison

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Creative rankings

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Brand rankings

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Topics

Advertising in ChileSocial media usage in ChileAdvertising worldwideInternet usage in ChileE-commerce in Chile
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