Most popular domestic travel destinations of Chinese millionaires 2025

Published by Agne Blazyte, Mar 28, 2025

A survey conducted among Chinese millionaires in early 2025 revealed that around 63 percent of respondents chose Sanya as their preferred domestic travel destination. This destination was the most popular among the respondents in a similar survey a year earlier.

Leading domestic travel destinations of Chinese millionaires as of 2025

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Release date

March 2025

Region

China

Survey time period

2025

Number of respondents

750 respondents

Special properties

among high net worth individuals with personal assets over ten million yuan; multiple answers were allowed

Supplementary notes

  • 45 percent of respondents were from tier-1 cities, 55 percent were from new tier-1 and tier-2 cities.
  • The respondents' average age was 35 years old. The gender of the respondents was equally split. More than 91 percent of them were married.
  • The average living space of respondents was 270 square meters. The average household consisted of 4.9 individuals.

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