J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowOOH ad spending in the U.S. 2024, by format
In 2024, billboard advertising spending in the United States exceeded 6.5 billion dollars. That accounted for around 72 percent of the U.S. total out-of-home (OOH) ad spend that year. Transit and place-based ad expenditures surpassed 1.5 billion and 550 million dollars, respectively, whereas street furniture's ad revenues amounted to less than 470 million dollars.
