| Characteristic | All markets | Mature markets | United States | United Kingdom | France | Germany | Developing markets | Russia | Brazil | India | China |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Car dealer (both new and used cars) | 56% | 63% | 64% | 64% | 61% | 64% | 49% | 39% | 57% | 52% | 47% |
| Vehicle manufacturer websites | 47% | 49% | 56% | 55% | 35% | 49% | 46% | 45% | 42% | 51% | 46% |
| Search engine | 39% | 32% | 32% | 36% | 27% | 35% | 46% | 52% | 34% | 48% | 51% |
| Information websites/independent car valuation services | 39% | 43% | 54% | 43% | 35% | 39% | 35% | 39% | 19% | 38% | 44% |
| Dealer website | 38% | 37% | 44% | 44% | 29% | 32% | 38% | 41% | 39% | 37% | 37% |
| Family and friends | 36% | 30% | 29% | 32% | 26% | 33% | 43% | 36% | 38% | 52% | 47% |
| Specialist motoring/automotive press | 35% | 34% | 17% | 37% | 42% | 39% | 37% | 35% | 32% | 34% | 49% |
| Web forums, blogs or internet discussion groups | 23% | 15% | 13% | 19% | 17% | 13% | 30% | 35% | 17% | 26% | 43% |
| Print advertising | 22% | 15% | 18% | 18% | 10% | 15% | 28% | 19% | 27% | 39% | 25% |
| Auto shows | 22% | 13% | 10% | 9% | 19% | 14% | 32% | 24% | 21% | 38% | 44% |
| TV advertising | 22% | 14% | 16% | 13% | 12% | 13% | 31% | 18% | 27% | 45% | 35% |
| Independent e-tailer sites | 19% | 18% | 11% | 13% | 14% | 34% | 19% | 21% | 11% | 20% | 24% |
| Manufacturer or dealer social media page | 16% | 7% | 7% | 8% | 7% | 6% | 24% | 22% | 19% | 29% | 28% |
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Overview
Market leaders
Usage
Effectiveness & metrics
Consumers
The role of AI in social media marketing
Further related statistics
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
