Brand value is a term marketers use to describe the worth of a brand. Established in 1937, the giant automotive manufacturer based in Toyota City, Aichi, has become one of the most significant vehicle brands in the present day. As of June 2023, Toyota ranked second among the highest-valued automotive brands worldwide. Toyota's brand value amounted to **** billion dollars. That year, Tesla was the most valuable automotive brand globally, with a brand value of nearly ** billion dollars.
Toyota's vehicle sales
In 2022, Toyota ranked second behind Ford, among the leading car brands in the United States based on vehicle sales. That year Toyota delivered about **** million units to U.S. customers. Among vehicle sales, in recent years, electrified vehicles have gained importance for Toyota. The company’s electrified vehicles (EVs) sold around **** million units worldwide in 2022. This marked approximately a four percent growth from the 2021 level.
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Advertising Age. (June 26, 2023). Toyota Motor Corporation's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 20, 2025, from https://www.statista.com/statistics/261539/toyotas-advertising-spending-in-the-us/
Advertising Age. "Toyota Motor Corporation's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars)." Chart. June 26, 2023. Statista. Accessed July 20, 2025. https://www.statista.com/statistics/261539/toyotas-advertising-spending-in-the-us/
Advertising Age. (2023). Toyota Motor Corporation's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 20, 2025. https://www.statista.com/statistics/261539/toyotas-advertising-spending-in-the-us/
Advertising Age. "Toyota Motor Corporation's Advertising Spending in The United States from 2007 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/261539/toyotas-advertising-spending-in-the-us/
Advertising Age, Toyota Motor Corporation's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/261539/toyotas-advertising-spending-in-the-us/ (last visited July 20, 2025)
Toyota Motor Corporation's advertising spending in the United States from 2007 to 2022 (in billion U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/261539/toyotas-advertising-spending-in-the-us/
