Leading offline news brands in the UK 2025| Statista

Consumers from the United Kingdom were most likely to turn to the BBC for news, with ** percent of respondents in a survey from February 2025 stating that they accessed it for news and information. ITV and Sky News were other leading offline news brands in early 2025, with penetration of ** percent and ** percent respectively.

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Leading offline news brands in the United Kingdom as of February 2025

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Release date

June 2025

More information

Region

United Kingdom

Survey time period

January to February, 2025

Number of respondents

2,076 respondents

Age group

18 years and older

Method of interview

Online survey

Citation formats

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Statistics on " News media in the United Kingdom (UK) "

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