Share of CMOs who want to increase vs. decrease digital ad spend 2023, by format

Published by Statista Research Department, Jun 30, 2025

During a survey carried out among chief marketing officers (CMOs) and marketing leaders from North America as well as Northern and Western Europe,

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percent of respondents stated they were planning to increase their retail media networks spending in 2023. On the other hand,
**
percent were planning to decrease it.

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Share of CMOs who were planning to increase vs. decrease ad spending on selected digital media formats worldwide in 2023

CharacteristicDecreasing investment (n=333)Increasing investment (n=335)
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Showing entries 1 to 12 (12 entries in total)
Statistic: Share of CMOs who were planning to increase vs. decrease ad spending on selected digital media formats worldwide in 2023

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Release date

May 2023

Region

North America, Europe

Survey time period

March and April 2023

Special properties

among CMOs and marketing leaders, vast majority working for companies with revenue of more than one billion U.S. dollars

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Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideeBay Inc.
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