At *** million vehicle deliveries, BMW was the leading luxury car brand worldwide. Meanwhile, Volkswagen delivered around *** million vehicles under its Audi brand in 2024.
Global luxury car market
The global luxury car market is one of the most valuable luxury markets within the luxury goods industry. The global market size for luxury cars is expected to have grown from *** billion euros in 2010 to *** billion euros in 2024. Much of the growth is attributed to the increasing consuming power of emerging markets such as China. That said, mature markets such as the United States remain important target countries. In 2024, the U.S. luxury car market recorded around ***** billion U.S. dollars in revenue, making it the largest market worldwide.
Luxury car market in the United States
BMW was second in the ranking for the luxury car market in the U.S. in 2020, with luxury car sales of some ******* units. Mercedes-Benz, Lexus, and Audi are the runner-ups. The three German luxury car brands - Stuttgart-based Mercedes-Benz, Munich-based BMW, and Ingolstadt-based Audi - are among the leading brands in the U.S. luxury car market. They are also in the top four luxury brands globally.
The value for Mercedes-Benz was taken from an annual fact sheet on mercedes-benz.com, released on February 20, 2025. The value for Audi was taken from Audi's annual report (page 39), released on March 18, 2025. The value for Tesla was taken from Tesla's Q4 press release, published on January 2, 2025.
The values for BMW, Tesla, and Audi are vehicle deliveries.
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Statista. (March 14, 2025). Best-selling luxury car brands: global sales in FY 2024 (in million units) [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/262921/global-production-of-luxury-cars-by-make/
Statista. "Best-selling luxury car brands: global sales in FY 2024 (in million units)." Chart. March 14, 2025. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/262921/global-production-of-luxury-cars-by-make/
Statista. (2025). Best-selling luxury car brands: global sales in FY 2024 (in million units). Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/262921/global-production-of-luxury-cars-by-make/
Statista. "Best-selling Luxury Car Brands: Global Sales in Fy 2024 (in Million Units)." Statista, Statista Inc., 14 Mar 2025, https://www.statista.com/statistics/262921/global-production-of-luxury-cars-by-make/
Statista, Best-selling luxury car brands: global sales in FY 2024 (in million units) Statista, https://www.statista.com/statistics/262921/global-production-of-luxury-cars-by-make/ (last visited July 05, 2025)
Best-selling luxury car brands: global sales in FY 2024 (in million units) [Graph], Statista, March 14, 2025. [Online]. Available: https://www.statista.com/statistics/262921/global-production-of-luxury-cars-by-make/
