
Apple iPhone sales revenue 2007-2025
In the first quarter of its 2025 fiscal year, Apple generated around 69 billion U.S. dollars in revenue from the sales of iPhones.
Apple iPhone revenue
The Apple iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than 1.5 billion units worldwide. As of the third quarter of 2024, the Apple iPhone’s market share of new smartphone sales was over 16 percent. Much of its accomplishments can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates.
Apple iPhone growth
The iPhone has shown to be a crucial product for Apple, considering that the iPhone’s share of the company’s total revenue has consistently grown over the years. In the first quarter of 2009, the iPhone sales were responsible for about a quarter of Apple’s revenue. In the third quarter of FY 2024, this figure reached a high of roughly 50 percent, equating to less than 40 billion U.S. dollars in that quarter. In terms of units sold, Apple went from around 55.8 million units in 2010 to about 232 million in 2023, but registered a peak in the fourth quarter of 2020 with more than 90 million iPhones sold worldwide.