Smartphone vendors' market share worldwide Q1 2016-Q4 2021

Published by
Federica Laricchia,
Jul 21, 2023
In the fourth quarter of 2021, Apple held the greatest share of the smartphone market based on sales to end users. Apple's market share reached 21.9 percent during the quarter, ahead of the 18.2 percent held by Samsung, and the 11.8 percent held by Xiaomi.

Share of smartphone unit sales to end users by vendor from the 1st quarter of 2016 to the 4th quarter of 2021

CharacteristicSamsungHuaweiAppleXiaomiOppoVivoOther
4Q '21 18.2% - 21.9% 11.8% 8.6% 7.7% 31.9%
3Q '21 20.2% - 14.2% 13% 9.8% 10.5% 32.3%
2Q '21 17.6% - 15% 15.5% 10.2% 9.8% 31.9%
1Q '21 20.3% - 15.5% 12.9% 10.2% 10.2% 30.9%
4Q '20 16.2% 8.9% 20.8% 11.3% 8.9% - 33.9%
3Q '20 22% 14.1% 11.1% 12.1% 8.2% - 32.5%
2Q '20 18.6% 18.4% 13% 8.9% 8% - 33.2%
1Q '20 18.5% 14.2% 13.7% 9.3% 8% - 36.2%
4Q '19 17.3% 14.3% 17.2% 8% 7.5% - 35.8%
3Q '19 20.4% 17% 10.5% 8.3% 8% - 35.8%
2Q '19 20.4% 15.8% 10.5% 9% 7.6% - 36.7%
1Q '19 19.2% 15.7% 11.9% - 7.9% 7.3% 37.9%
4Q '18 17.3% 14.8% 15.8% 6.8% 7.7% - 37.5%
Showing entries 1 to 13 (24 entries in total)
Created with Highcharts 7.2.2Market share23.3%23.3%22.4%22.4%19.3%19.3%18.2%18.2%20.8%20.8%22.6%22.6%22.3%22.3%18.2%18.2%20.5%20.5%19.3%19.3%18.9%18.9%17.3%17.3%19.2%19.2%20.4%20.4%20.4%20.4%17.3%17.3%18.5%18.5%18.6%18.6%22%22%16.2%16.2%20.3%20.3%17.6%17.6%20.2%20.2%18.2%18.2%8.3%8.3%8.9%8.9%8.7%8.7%10.8%10.8%9%9%9.8%9.8%9.5%9.5%10.8%10.8%10.5%10.5%13.3%13.3%13.4%13.4%14.8%14.8%15.7%15.7%15.8%15.8%17%17%14.3%14.3%14.2%14.2%18.4%18.4%14.1%14.1%8.9%8.9%14.8%14.8%12.9%12.9%11.6%11.6%17.9%17.9%13.7%13.7%12.1%12.1%11.9%11.9%17.9%17.9%14.1%14.1%11.9%11.9%11.8%11.8%15.8%15.8%11.9%11.9%10.5%10.5%10.5%10.5%17.2%17.2%13.7%13.7%13%13%11.1%11.1%20.8%20.8%15.5%15.5%15%15%14.2%14.2%21.9%21.9%4%4%6.9%6.9%3.4%3.4%5.8%5.8%7%7%6.9%6.9%7.4%7.4%8.8%8.8%8.5%8.5%6.8%6.8%9%9%8.3%8.3%8%8%9.3%9.3%8.9%8.9%12.1%12.1%11.3%11.3%12.9%12.9%15.5%15.5%13%13%11.8%11.8%4.6%4.6%5.3%5.3%6.6%6.6%6.3%6.3%8.2%8.2%7.1%7.1%7.7%7.7%6.3%6.3%7.3%7.3%7.6%7.6%7.9%7.9%7.7%7.7%7.9%7.9%7.6%7.6%8%8%7.5%7.5%8%8%8%8%8.2%8.2%8.9%8.9%10.2%10.2%10.2%10.2%9.8%9.8%8.6%8.6%4%4%4.1%4.1%6.8%6.8%6.6%6.6%6.1%6.1%7.3%7.3%10.2%10.2%9.8%9.8%10.5%10.5%7.7%7.7%45%45%46.4%46.4%49.8%49.8%39.9%39.9%38.1%38.1%36%36%41.6%41.6%39.9%39.9%34%34%39%39%39.6%39.6%37.5%37.5%37.9%37.9%36.7%36.7%35.8%35.8%35.8%35.8%36.2%36.2%33.2%33.2%32.5%32.5%33.9%33.9%30.9%30.9%31.9%31.9%32.3%32.3%31.9%31.9%SamsungHuaweiAppleXiaomiOppoVivoOther1Q'162Q '163Q '164Q '161Q '172Q '173Q '174Q '171Q '182Q '183Q '184Q '181Q '192Q '193Q '194Q '191Q '202Q '203Q '204Q '201Q '212Q '213Q '214Q '21
0%25%50%75%100%125%

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Release date

March 2022

Region

Worldwide

Survey time period

2016 to 2021

Method of interview

Online survey

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