Quarterly mobile app consumer spend on mobile apps Q4 2024

Published by Laura Ceci, Feb 18, 2025

In the most recent quarter, the total value of global consumer spend on mobile apps amounted to 35.82 billion U.S. dollars. This represents a small increase compared to the previous quarter in 2024. Between 2019 and 2024, consumer spend on mobile apps has experienced a constant increase. In 2023, the total consumer spend on mobile apps was of approximately 171 billion U.S. dollars.

Total value of global consumer spend on mobile apps as of 4th quarter 2024 (in billion U.S. dollars)

CharacteristicConsumer spend in billion U.S. dollars
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Statistic: Total value of global consumer spend on mobile apps as of 4th quarter 2024 (in billion U.S. dollars)

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Release date

February 2025

Region

Worldwide

Survey time period

Q1 2019 to Q4 2024

Special properties

across all platforms

Supplementary notes

No data available for missing quarters.
According to the source: "Consumer spend only includes spend through app stores and does not include revenues from m-commerce or mobile advertising."

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