Meta Platforms continues to dominate the digital landscape, with its Family of Apps segment generating a remarkable 162.4 billion U.S. dollars in revenue for 2024. This figure underscores the company's ability to monetize its vast user base across platforms like Facebook, Instagram, Messenger, and WhatsApp, despite facing challenges in recent years.
Advertising fuels growth amid market fluctuations
Despite experiencing its first-ever year-on-year decline in 2022, Meta rebounded strongly in 2024, with total annual revenue reaching 164.5 billion U.S. dollars. This resilience showcases Meta's adaptability in the face of market changes and its continued appeal to advertisers seeking to reach a global audience.
Expanding reach and engagement
Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Additionally, 2024 saw an astounding 138.9 million Reels played on Facebook and Instagram every 60 seconds.
Annual revenue generated by Meta Platforms from 2009 to 2024, by segment
(in million U.S. dollars)
¹In 2019, "payments and other fees revenue" was renamed into "other revenue".
²"Beginning in the fourth quarter of 2021, we report our financial results based on two reportable segments: Family of Apps (FoA) and Reality Labs (RL). FoA includes Facebook, Instagram, Messenger, WhatsApp, and other services. RL includes augmented and virtual reality related consumer hardware, software, and content. As of December 31, 2021, our operating segments are the same as our reportable segments."
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Meta Platforms. (January 29, 2025). Annual revenue generated by Meta Platforms from 2009 to 2024, by segment (in million U.S. dollars) [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/267031/facebooks-annual-revenue-by-segment/
Meta Platforms. "Annual revenue generated by Meta Platforms from 2009 to 2024, by segment (in million U.S. dollars)." Chart. January 29, 2025. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/267031/facebooks-annual-revenue-by-segment/
Meta Platforms. (2025). Annual revenue generated by Meta Platforms from 2009 to 2024, by segment (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/267031/facebooks-annual-revenue-by-segment/
Meta Platforms. "Annual Revenue Generated by Meta Platforms from 2009 to 2024, by Segment (in Million U.S. Dollars)." Statista, Statista Inc., 29 Jan 2025, https://www.statista.com/statistics/267031/facebooks-annual-revenue-by-segment/
Meta Platforms, Annual revenue generated by Meta Platforms from 2009 to 2024, by segment (in million U.S. dollars) Statista, https://www.statista.com/statistics/267031/facebooks-annual-revenue-by-segment/ (last visited June 07, 2025)
Annual revenue generated by Meta Platforms from 2009 to 2024, by segment (in million U.S. dollars) [Graph], Meta Platforms, January 29, 2025. [Online]. Available: https://www.statista.com/statistics/267031/facebooks-annual-revenue-by-segment/
