Market research spending share worldwide by methodology type 2023

Published by
Raphael Bohne,
Jun 20, 2025

In 2023, the methodology that contributed most to the revenue of market research companies was online/mobile quantitative research with ** percent of the market share. Second in the list was automated digital/electronic, with *** percent.

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Share of market research spending generated by different methodology types 2023

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Release date

December 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

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