
Federica Laricchia
Research expert covering the global consumer technology industry
Get in touch with us nowThe average lifespan of consumer tablets in the United States is projected to be around *** years in 2027. This means that on average, U.S. consumers would use their tablets for around *** years before replacing them.
Tablets in the U.S.
The United States is a big market for tablet computers. The number of tablet users in the United States is projected to grow to around *** million in 2028, reaching a penetration rate of **** percent. According to Statista’s Global Consumer Survey, Americans aged between 30 and 49 years old are the demographic that has the highest tablet ownership rate. Despite the market approaching saturation, the average price of consumer tablets is projected to increase: by 2028, a consumer tablet will cost around *** U.S. dollars on average, in comparison to around *** U.S. dollars in 2018.
Tablet operating systems
Apple’s iOS operating system for its tablet product iPad is the most popular operating system for tablet computers in the United States. iOS’ share of the tablet market stood at around ** percent in March 2023. Google’s Android system is the runner-up in the market, having a share of around ** percent.
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Overview
Companies and operating systems
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* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.