The Tesla marque was ranked as the world's most valuable car brand in 2025, with a brand value of roughly ** billion U.S. dollars. Toyota, 2020's leader, is now the runner-up, followed by Mercedes-Benz.
Tesla stays in the lead
Tesla had been steadily climbing up the world's most valuable car brands ranking, reaching the top in 2021. Tesla, Inc., founded in 2003 as Tesla Motors, is a North American electric vehicle and clean energy automaker based in Palo Alto, California. Its revenue in the 2024 fiscal year reached nearly **** billion U.S. dollars, and the Tesla Model Y was the best-selling plug-in electric vehicle model worldwide in that same year.
Other valuable car brands worldwide
Toyota, the runner-up, is a subdivision of the Toyota Motor Company, founded in the late *****. The Japanese manufacturer is one of the largest companies in the global automotive industry and is active in various segments, including SUVs and crossovers, trucks, and motorcycles. Automotive brands such as BMW and Mercedes-Benz also made the list of the most valuable car brands worldwide. Germany's Mercedes-Benz Group assembles luxury and crossover automobiles, and split from Daimler Truck in 2021.
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Kantar. (May 18, 2025). Most valuable brands within the automotive sector worldwide as of 2025, by brand value (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 06, 2025, from https://www.statista.com/statistics/267830/brand-values-of-the-top-10-most-valuable-car-brands/
Kantar. "Most valuable brands within the automotive sector worldwide as of 2025, by brand value (in billion U.S. dollars)." Chart. May 18, 2025. Statista. Accessed July 06, 2025. https://www.statista.com/statistics/267830/brand-values-of-the-top-10-most-valuable-car-brands/
Kantar. (2025). Most valuable brands within the automotive sector worldwide as of 2025, by brand value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 06, 2025. https://www.statista.com/statistics/267830/brand-values-of-the-top-10-most-valuable-car-brands/
Kantar. "Most Valuable Brands within The Automotive Sector Worldwide as of 2025, by Brand Value (in Billion U.S. Dollars)." Statista, Statista Inc., 18 May 2025, https://www.statista.com/statistics/267830/brand-values-of-the-top-10-most-valuable-car-brands/
Kantar, Most valuable brands within the automotive sector worldwide as of 2025, by brand value (in billion U.S. dollars) Statista, https://www.statista.com/statistics/267830/brand-values-of-the-top-10-most-valuable-car-brands/ (last visited July 06, 2025)
Most valuable brands within the automotive sector worldwide as of 2025, by brand value (in billion U.S. dollars) [Graph], Kantar, May 18, 2025. [Online]. Available: https://www.statista.com/statistics/267830/brand-values-of-the-top-10-most-valuable-car-brands/
